About me

Marketing gets measured. Advertising gets measured. Public relations usually gets a folder of clippings. I build the other thing: positioning and narrative first, then the media work that makes a brand findable and believed without an introduction. Six years of it, from adobo Magazine to the Wall Street Journal, and fifteen industry awards won for clients across real estate, leadership, innovation, ESG and DEI. Founder of Studio JNSQ, a brand equity architecture firm in the Philippines, working with clients across APAC, EMEA and the United States. If your brand is good and not yet known for it, brief me.

Specialisms: brand strategy · brand equity architecture · public relations strategy · media relations · executive and thought leadership communications · narrative and messaging · positioning · awards and submissions · crisis and regulatory communications.

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