About me

Jenny Loi

842 South Sycamore Avenue

Los Angeles, CA 90036

USA

Dear Sirs,

I learned of the Media Planner Buyer position from the website- *, Toyota Motor Sales, JCPenney and AT&T, I believe my skillsets would be transferrable and applicable to this vacant position.

Having over 5 years of experience working in an advertising agency, I have had a wide-range of account and budget management exposure with multiple blue chip clients. My expertise lies in creation and execution of effective campaigns that lead to strong ROI and measureable results.

I am currently employed by Starcom Mediavest (Publicis Groupe) the Agency of Record for Mattel, Inc. As the Brand Media Strategist for this client, I work with the Associate Media Director and Assistant Strategist to create annual 360 integrated media plans (TV, Radio, OOH, Online, Print, Lifestyle) to meet client goals and business objectives.

One of my achievements has been helping current and past clients garner positive sales growth. I have received direct client recognition for creating successful and customized media campaigns. I have successfully created and submitted sound POV's and recommendations that have led to incremental budget in addition to already approved yearly budgets. My experience also includes participating in successful new business pitches, capturing new clients such as Universal Studios Hollywood and Santa Anita Park.

I am confident that my strong attention to detail, analytic eye and strong strategic marketing planning experience, will be an asset to your company.

Thank you for your consideration.

Best regards,

Jenny Loi