About me

Throughout his unconventional career, Jeff has led cross-discipline teams to create culturally breakthrough work for some of the world's most famous brands.

In 6 years at Grey, he quickly move from a digital creative to Global ECD to Co-CCO running a 200+ department. In 2017 Jeff was recognized in Ad Week's Creative 100 as one of the top 15 leaders in the industry.

Before Grey Jeff honed his digital and social chops at Possible Worldwide, delved into transmedia and video game marketing at Campfire, got into long-form when repped by CAA, produced and directed at Hungry Man Films as well as founded his own digital content shop.

Jeff has brought that diversity of experience to lead teams across media, data, social, digital and design for brands like Bose, NFL, Gillette, Ketel One, Pantene, Febreze, Applebee's. Along the way his teams have won multiple Lions, Andy's, Pencils, D&ADs, Clios and Effies. In the last 3 years he is responsible for 5 Super Bowl campaigns, 2 scoring in Ad Meter's Top 10.

Most recently Jeff led the business and strategic development of Gillette's brand re-invention. This began with the cultural phenomenon We Believe, followed by the groundbreaking First Shave. The work garnered a massive 21 billion impressions from only $300,000 in media and has been recognized at every major award show; Andy's, One Show, D&AD's, ACIPs and recently Cannes. First Shave received the coveted Glass Lion for Change, making Gillette the first male brand to ever win Glass and the first brand to have 2 pieces shortlisted in the category. But most importantly the work reinvented an iconic brand overnight and transcended mainstream culture in a meaningful way. It is currently being used in classrooms to discuss the changing role of masculinity in our society.

Jeff's nontraditional journey has defined his approach; respect for every discipline and a restless curiosity in whatever he's not doing.

Jeff's work

World's First Interactive Super Bowl Commercial

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