About me

Kickstarting what I thought would be my online media career at an "ahead-of-its-time" Soho startup pseudodot.com in New York, I skidded into PR 12 years ago after the bubble burst and I landed a job in one of Manhattan's leading boutique agencies. Thankfully, all was not lost, as I managed to sift through the fluff and find a true passion for brand building and repositioning. This passion brought me to this side of the pond where I have been working on global brands while based in London and Paris ever since.

I still managed a year-long sabbatical in 2007 to explore India and South-East Asia, and have maintained my fascination with the French language and culture, and even managed to get the Parisian accent down pat.

I'm inspired by my recent defection from the PR camp into a dynamic branding consultancy, where I am developing the strategic content offer.