About me
I'm a hybrid creative, a storyteller through strategic and creative communication, crafting compelling narratives for brands and products by seeing the underlying human truth.
My career is a hybrid playbook of strategy and craft, defined by diverse roles like:
Creative COE(Strategy & Direction);
Creative Strategist;
Cocktail Bar Owner;
Brand Manager (Strategist);
Brand Design Director;
Graphic Designer;
...
I'm also a metalhead that enjoys punk, trip-hop and lo-fi :)
Skills
Art Direction, brand design, Branding, Copywriting, Creative, Creative Direction, creative strategy, Graphic Design, Illustration, Outdoor (OOH), Typography
Sector Experience
Advertising, Branding, Communications, Design
Awards
Southern Cross Packaging Design Awards
Clients
Recommendations
- Currently No Recommendations
Availability
Looking for work
Tagged Job Titles
Contract
Perm, Freelance, Remote
Location
York, United Kingdom
Skill Level
Senior, Director
Languages
English, Chinese (Mandarin), Chinese (Cantonese)
Creativepool member since 4 November 2025