About me

Thinker and doer, strategist and creative, leader and team worker, digital and innovation optimist.

I have worked as a media planner, CRM & digital consultant, strategy planner, project leader and top manager at some of the best agencies of Spain (FCB, Proximity, Shackleton, VCCP and Grey) helping hundreds of brands to glow and grow.

I joined Shackleton as Strategy Planning Director when it was just a startup. After winning 90 clients and growing up to 220 employees in 3 years, I was promoted to Managing Director of Shackleton Madrid, leading the agency during its most successful period (3 times Agency of the Year and 1 Grand Prix at Cannes, 5 times most awarded agency in Spain).

I started up VCCP Spain from scratch in the worst moment of the recession (2012). One year later, VCCP reached breakeven, became the most awarded Spanish agency at Cannes and was one of the most outstanding Iberoamerican agencies according to Adlatina. Three years later, the agency worked for clients like Google, Microsoft, Telefónica, Nike, Freixenet (global), Bankia, Genesis, Worten, Plátano de Canarias or LaLiga.

I led Grey Spain's transformation process from 2015 to 2018. Grey achieved its best business results since 2011 winning important accounts like Banco Sabadell and Iberdrola (both digital), or GSK Oral Care and P&G SMOLL (both Souther Europe). Grey was the most awarded Spanish agency in digital for 2 years in a row, achieving its best results ever at El Sol Festival and Cannes.

I rejoined VCCP Spain in 2018 to expand its offer and accelerate its growth.

Other information:

- Lecturer and professor at Business&Communications Schools (strategy, creativity, innovation, transformation).

- Author of "Smoke Selling y El Retrato del Rey" (Spain + 8 LATAM countries).

- Juror at Iman, El Sol, FIAP, CdeC, Inspirational-IAB, Cresta, Aster Awards.

- Director of El Sol Festival 2017 & 2018.

- Amateur visual artist.