About me

20+ years experience working on projects ranging from branding, packaging, POS, email and web.
All with a 360º storytelling approach.
I LOVE visualising projects that tell stories about a product or brand to really help drive consumer
awareness and retention. I strive to create inspiring, beautiful, yet compelling work with creativity,
innovation and panache at the heart of them all!

CREATIVE DESIGNER
Various brands
Oct 2021 - Present

Freelancing until I find my next big challenge.
- Crawley Pride 2022 Branding
- Design work for local business' small start-ups

GRAPHIC DESIGNER
5 Squirrels ltd
April month FTC

Creating skincare brands from the ground up for some of the most respected skincare clinics in the UK,
in a fresh and collaborative way.

- Overhaul of 5 Squirrels company brand identity
- Designing various large spaces within the company's office to reflect the new identity
- Logos & brand identity including design of brand toolkits aesthetic and print production
CREATIVE / DESIGNER
Various brands & start-ups / July 2020 - Present

In July of this year I was made redundant from my previous role, so I decided to go freelance for
a while and here's what happened...

- Logo & brand Identity - I.SHO. startup PR agency in Brighton

- Logo & brand Identity- The Bakehouse branding for a small business

- Appointed Design team leader Extinction Rebellion Brighton designing
implementing local identity project and guidelines,
day to day social media posts and graphics for up and coming events

KEY ACHIEVEMENTS:
winning several pitches in a short space of time through the use of social media advertising.

SENIOR DESIGNER
TheGelbottle Inc. / June 2019 - June 2020

Salon Nail Polish Brand with an original award winning Gel formula which is at the forefront of the industry,
that's made it big and won numerous accolades including celebrity followers / users.
3+ Years running - Annual turnover £12M+. 3 brands - The Gelbottle Inc, TGB Academy & sister brand Peacci.

- Design of E-marketing & Social Media and lading pages + assets for weekly brand campaigns x 3 brands

- Setting guidelines for worldwide to distributors for all brands

- Photoshoots for new product launches + sales campaigns

- Inspiring & Implementing best practices into a fledgling but growing team

- Day-to-day design tasks working alongside the Creative Director / Founder

KEY ACHIEVEMENTS:
Setting standards of best practice in a small but growing fledgling brand.
Advocating creativity as a part of 'the everyday'.

SENIOR DESIGNER
COTY UK / June 2010 - June 2019

Historic beauty brand which with a number of acquired brands,
Rimmel London, Bourjois Paris, Max Factor, Wella and Clairol.

- Designing & scamping concept work

- Printed marketing material

- Producing high quality mock-ups, for Rimmel's iconic cosmetic products

- Producing innovative and quirky instore POS material & gift set packaging

- Managing and mentoring a group of 3 in the design team.

KEY ACHIEVEMENTS:
Starting out as a freelance designer and then becoming a senior designer
and a voice of the design team at Coty UK. Helping Rimmel London become
Number 1 Cosmetic Brand on the High .

RELEVANT EXPERIENCE CONTD.

FREELANCE DESIGNER
LGS PARTNERSHIP / APR 2010 - JUN 2010
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SENIOR GRAPHIC DESIGNER
NICHE COMMUNICATIONS / JUN 2009 - OCT 2009
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SENIOR GRAPHIC DESIGNER
BEACON MARKETING / NOV 2006 - APR 2009
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GRAPHIC DESIGNER
JOHN GUEST LTD. SEP 2000 - NOV 2006
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