About me

I am currently Digital Manager at Boundless, a membership organisation mainly selling regulated financial products. In my role as the digital manager, I have been leading the design of the digital strategy and transformation in order to reconnect the organisation to its members. This has delivered increased sales and membership specifically through the online strategy.

The strategy included introducing sophisticated website personalisation. Through this we were able to increase digital engagement and deliver meaningful digital experiences to a wide demographic audience.

I have lead the acquisition, retention and brand digital strategies bringing a fully integrated digital solution across all channels.

I am comfortable speaking with stakeholders at all levels, and feel at home delivering complex issues in a passionate and accessible way.

Although these days I am thoroughly (and happily) digital, I come from a marketing, advertising and design background. This gives me a genuine mix of soft and hard skills.This means that as well as leading the technological delivery I also have an appreciative eye for elegant design the power of clear and consistent brand delivery. Understanding the importance of servicing the customer and making sure the user experience and customer journey are an engaging and enjoyable experience.

I believe in acting on firm evidence and am keen to adopt measurable metrics to every project, continually learning, re-evaluating and adjusting the digital proposition to maximise impact.

I enjoy leading and managing a team, and have mentored teams of different levels and skill sets and aim to improve all of my colleagues prospects and vision. I have experience in working in strength based cultures, helping colleagues to excel at aspects they feel they already have natural abilities in.

I feel that I would make an ideal candidate to take over and grow the role and would very much look forward to talking to someone about this opportunity.