ABOUT

Watch Artistry are a start-up eCommerce shop that is going to specialise in high-end artwork, focused on luxury watches. Much like when we were younger, we would have posters of Lambos and Ferraris on our wall, Watch Artistry want to offer people the opportunity to have their favourite watch on display, but in style.

So, the brief for this project was, "we want to capture the true essence of the beauty of watches, enough so that people see it as art instead of just a photo. "

I could have photographed some nice watches and manipulated them in Photoshop, but I wanted to go 3D with this, which gives me the flexibility of creating images that would be otherwise impossible with traditional photography techniques, such as an exploded view of the internals of the watches.