About me
International and dynamic individual uniquely placed to contribute across multiple levels of marketing strategy with experience in various industries (FMCG, Mobile, Household Appliances, Cosmetic, Financial Services, e-Retail) and countries (USA, Europe, APAC). Demonstrated success in leading multi-country and cross-functional teams to deliver core marketing and business objectives.
Specialties: 1. Communications expertise: traditional, digital and emerging media, integrated marketing communications, 2. Strategic Planning: strategic analysis, framework and process building, communications planning, ROI planning 3. Marketing expertise: consumer insights gathering, intepretation and segmentation, CRM and content engagement strategy, direct marketing