About me

As Head of Creative, I collaborate on hps group's strategic

direction and drive creative vision for all clients across an

enviable client base including the BMW Group - BMW,

Rolls-Royce, MINI and Motorrad, 3M, Mazda, Zoetis, and

McLaren. Having come up through the ranks, I accepted a

position on the board in 2010 where I've contributed to the

growth of the group over the last seven years.

Totally hands-on, with an all-channel, all-sector versatility,

I believe in creative bravery through big yet often simple

solutions. I thrive on not just creating, but inspiring work whilst

maintaining an energetic and fertile environment where ideas

are born.

From integrated product launches to lead-generating social

campaigns, sales events to B2B training solutions, regardless of

the output, my work is rooted in insight and instinct,

ultimately with audience experience and journey at the heart of

any response. A dynamic and strong presenter, I lead the creative

pitching process to existing and potential clients as well as

internally within the agency group.

Successfully building, managing and nurturing the talent of a

large team of creative directors, designers, copywriters and

artworkers in a deadline driven environment, has given me

extensive experience in team development and leading

cross-functional team collaboration. My dynamic team is

loaded with diverse personalities and exceptional skills

required to service all client requirements. I take huge pride

in the standard of output, its effectivness and profit ratio.

Linking the creative side of hps to the rest of the business is

a critical part of my role. Insight is what inspires me, so I work

closely with our specialist teams including Data Analysts and

Insight Managers so consumer truths drive our client

campaigns. Alongside a highly efficient team, I support the

overall workflow, resourcing, processes and performance of

the group.

Skills

Branding, Creative Direction, Management, Strategy Planning

Sector Experience

Advertising, Automotive, Design

Awards

Fresh Award - Gold, Loeries - Gold

Clients

BMI Healthcare, BMW, Mazda, McLaren Marketing Ltd., Mini Cars, Rolls Royce