About me

Having spent over 20 exciting, challenging, yet rewarding years in communications, I confess to having lost none of my enthusiasm for the process of puzzling out how to ignite a business proposition through communications. It's a great business.

I was privileged to work with and learn from some of the very best in the industry, including the late great John Webster, Dave Trott, John O'Donnell, John Hegarty, Paul Leeves, Frank Budgen, Chris Palmer, Mark Reddy, Dave Dye, Trevor Beattie, Susie Henry, any many more.

What an amazing bunch. Their influence helped build a solid philosophy, proven under fire, which essentially boils down to the following...

OVERALL OBJECTIVE:

To gain maximum impact for minimum spend.

EXECUTIONAL CRITERIA:

To 'attract, engage, and reward '.

EMOTIONAL AMBITION:

To capture the imagination on behalf of a brand in order

to gain goodwill with customers and keep them coming

back for more.

Skills

Creative Director, Copywriter, Designer, Art Director., Director, Editor. , Adobe creative suite including (Photoshop, Illustrator, Indesign, After Effects, DreamWeaver), Microsoft Office (all)., Mac: iWork Suite, iWeb

Sector Experience

From small agencies to global networks. From trade ads and banners, to international integrated multi-platform campaigns., Experience across all sectors., Specialist knowledge of Automotive, Fashion, Beauty, Alcohol, Gaming., Particular knowledge of Integration and Brand Equity

Awards

6 Cannes Lions; 5 D&AD Silvers; 5 BTAA British Television Advertising Awards, including the Grand Prix - ITV ad of the year; 4 Clio’s including enlistment into the Clio Hall of Fame 2007; 3 Campaign Press, including Gold, for best individual press ad of the year 2001; 2 Campaign Poster Silvers; 3 Euro Best Golds; 2 Creative Circle Golds, including best written/Best use of dialogue - Sony PlayStation, Double LIfe 1999; 2 Kinsale; including the Brian Cronin award for best writing in an ad 1999. 2 Epica Awards, including the Grand Prix 1999 - Levis Sta Prest BBH Stone Photography award, One Show Gold for Exceptional Innovation in email Marketing Campaign, Ford Fiesta, O&M 2005, New York Festivals Gold, Rushes Short Film Festival 2000 (commencing year), Rushes best ad of the year gold - first ever awarded Double Life 2000, Art Directors Club Gold

Clients

Barclays Corporate, Bentley, BMW, Break Through Breast Cancer, British Gas, Coca Cola, FHM, Ford, GOODYEAR/DUNLOP, Harvey Nichols, hertz, Jaguar/Landrover, Jamesons, John Smiths, Johnnie Walker, Levis, MACDONALDS, Mercedes, News Of The World, Oddbins, OLYMPUS CAMERAS, One2One, PRET A' MANGER, RED LABEL, Remy Martin, ROLLING ROCK, Sony PlayStation, THE BIG ISSUE FOUNDATION, The Dairy Council, THE THIRD WORLD DEVELOPMENT MOVEMENT, Toyota, Voda Phone, X-BOX

Trade Associations

Past member and judge of D&AD and Creative Circle. Invited to judge Integrated category of D&AD 2013