James Norris Editor

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Mother approached Strange Beast with a playful script showcasing Ikea’s new toy range. The spot follows a Robot who is taught how to fly by his Bat and Eagle friends. A celebration of playtime, the advert is revealed to be in the imagination of children at home with their dad, a reminder from IKEA to make every day wonderful

The characters are hand crafted costumes worn and puppeteered by actors, and the environments are a mixture of live action sets and detailed Matte Paintings.

Who liked - Fly Robot, Fly

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