James Norris Editor


Mother approached Strange Beast with a playful script showcasing Ikea’s new toy range. The spot follows a Robot who is taught how to fly by his Bat and Eagle friends. A celebration of playtime, the advert is revealed to be in the imagination of children at home with their dad, a reminder from IKEA to make every day wonderful

The characters are hand crafted costumes worn and puppeteered by actors, and the environments are a mixture of live action sets and detailed Matte Paintings.

Date created: October 2015 2015-10-01T00:00:00+0100
Date published: 12 February 2016 2016-02-12T10:57:37+0000
Project featured: on 7th February 2016

Fly Robot, Fly