ABOUT
NOOK LONDON is hitting the high street this Christmas in the form of Brief; a two month pop up store in the busy Upper Street, London. From the 12th November 2015 to 9th January 2016 the store will showcase the entire Nook collection and feature a collaboration of homeware and lifestyle brands perfectly curated under one briefly appearing roof. The 'brief was to create a name and visual identity for the pop-up shop which would standalone on the High St while keeping the presence of the 'mothership' Nook London. The Nook logo was placed directly in with Brief for the two elements to emphasise each other and at the same time, combine as one. I took influence from the Nook London brand colour palette and developed it further as a backdrop for the minimal logotype. The overlapping blocks of colours is a reference to the collaborative nature of the pop-up and the numerous different brands that are involved.
Back to Brief: a pop-up from Nook London project
Oliver Craddock
Freelance Graphic Designer
United Kingdom
Andre Van Dyk
Creative Director, Global Vision International
South Africa
Jonathan Williams
Graphic Designer, Huzzah! Creative
United Kingdom
Martin Rizzo
Senior Graphic Designer, Shorcut London
Spain
Aidan Gooding Donoghue
Graphic Designer, Firebrand Live
United Kingdom
Mark Grafton
Motion & Digital Designer, Jaywing
United Kingdom
Amber Fryer
Creative digital designer, Hobbs
United Kingdom
Christopher Allen
Creative Director, Charlie Alpha Media
United Kingdom
Cornock Design
Creative Director, Cornock Design Ltd
United Kingdom
Maria
Graphic Designer//Creative//Concept//Freelance, freelancer
United Kingdom