About me

When I started my career as a motion graphic designer I established the foundation of not only my approach to creative problem solving but also my film making style. Like a lot designers-turned-filmmakers my filmmaking style is reminiscent of my design logic and shares similar characteristics; visual storytelling with a sense of simplicity, long takes, spacious compositions and symmetry, with the occasional mad interruption. Saul Bass put it so simply in his quote 'Design is thinking made Visual'. There is a creative solution to everything.

I'm one half of directing duo 'Pedro and James', directing commercials, documentaries and branded content for production companies internationally. We have worked with agencies such as WPP, M&C Saatchi, TBWA, Leo Burnett, Drum, Ogilvy and Publicis, and for many brands including Google, Puma, Dove and Casio, creating films in all corners of the world, and winning a few awards along the way.

As Co-Founder of Autobahn, a boutique creative production company based in London, and as a film director, and designer, I've used my analytical thinking to balance creativity with making a living and raising a family.

Passionate about all things creative, I'm on the judging panel for The Lovie Awards. Ever since I placed my hands on the family Sony Hi-8 in 1988, I've been on a creative journey. I studied at the Savannah College of Art and Design (SCAD) in the US, and received my BA (HONS) in Graphic Design from the Arts Institute of Bournemouth. Whether it's directing on a large film set, layering pre comps in After Effects, sculpting miniature clay food, taking photographs, filming on an old Hi8, or creating a plate of food, I always strive for a kind of perfection that my brain sees as the way to do things. I'm a metal head at heart, but I listen to all music. Film, art, music, food, science, nature, history, DIY and knowledge are things that excite me, oh...and my wife and child. Do what you love, have fun, give to charity, and eat and be merry.

Sector Experience

Advertising, Film (Short / Documentary)

Awards

Kinsale Shark Award, Lovie Award - Gold, Lovie Award - Silver, Webby Award