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About me

I began as a creative copywriter in the early days of digital, first at Tribal DDB and then Grand Union, where I worked on award-winning campaigns for Sexual Health and the Energy Saving Trust.

At Fallon I built the world's largest party popper for Cadbury, that fired Olympic tickets all over Stratford. I also got over a million people fired up enough about the Olympics to get them attempting to break world records at completely useless activities.

As Associate Creative Director at Dare, I took charge of the BMW account. Creating online launches for the new BMW 2 Series and the i3, BMW's new electric car. I also kickstarted the 'Death to Gio' campaign, by persuading GoCompare to deface their own posters. And in a UK media-first, I replaced an ad break with a 3-minute comedy sketch show to recruit people to an anti-smoking campaign.
I am now Executive Creative Director at Edelman London, where I was part of the Titanium Lion winning team behind DP World's 'Move to -15' - persuading not just DP World to change the temperature of their cold chain logistics, but over 60% of the global shipping industry. I've also won Lions for National Grid's 'Green Light Signal' - an interactive light bulb that told households when their energy supply was running on renewable energy.
I believe creativity should be used to solve problems. Not just highlight them. I also believe creativity should not take itself too seriously and it's important to work with the best people. I once wrote for Kermit the Frog.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLondon: United Kingdom

Working locationsLondon: United Kingdom

Skill LevelJunior, Middleweight, Senior, Director

Tagged Job TitlesExecutive Creative Director

Achievements

Silver

Judge

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Recommendations

Currently No Recommendations

Awards

Ad Age - Creative Data Campaign of the Year, Cannes Lion - Bronze, Cannes Lion - Gold, Cannes Lion - Titanium, Cannes Lions - Silver, Creativepool Annual Award Gold Social Good, Creativepool Annual Gold B2B, D&AD Award - Graphite Pencil, Digital Impact Gold, Eurobest - Grand Prix, Eurobest Award Bronze

Activity

Connections1 Followers3 Following5

Likes2

Creativepool member since 30 January 2026

James' achievements

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2022

Green Light Signal for National Grid Silver Data

Judging

James Woods has sat on the Creativepool Annual jury.

Annual 2026 Judge PR

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