About me
I am a communications, brand and creative leader with 28 years' experience helping organisations connect with audiences through strategic storytelling, content, and integrated campaigns.
A rare blend of strategic thinker and hands-on practitioner, I have led multidisciplinary teams of more than 30 people while mentoring emerging talent and fostering collaborative, high-performing creative cultures. I have developed brand and communications strategies, written content, delivered campaigns, and embraced emerging technologies across a wide range of sectors. My experience spans financial services, retail, FMCG, automotive, technology, and luxury brands, working with both global organisations and ambitious challenger businesses.
Known for combining creative excellence with commercial thinking, I deliver impactful work regardless of budget size.
Naturally curious and tech-minded, I actively explore how AI and digital innovation can improve communication, productivity and engagement while maintaining a firmly human-centred approach.
Skills
Copywriting, Creative, Creative Direction