About me

I'm a Project Director and Executive Producer with over 20 years' experience delivering events, experiential projects, and audiovisual productions for global brands and cultural organisations.

I've worked across brand, agency, and production environments, which gives me a broad, practical understanding of how projects are conceived, commissioned, and delivered. My work often involves managing multi-layered productions with multiple stakeholders, international teams, and complex logistical or organisational requirements.

Alongside my role as founder of U LA LA, I've overseen projects across fashion, luxury, sport, and culture, working in markets including Europe, the Middle East, Asia, and South America. I'm used to bringing structure to ambitious ideas, aligning teams around clear objectives, and ensuring projects are delivered reliably from concept through to completion.

I work closely with directors, creatives, agencies, and clients, taking responsibility for delivery while maintaining a collaborative, solutions-driven approach throughout the production process.

James' work

Nike | React

Give it up for the NHS

NIKE : NO ONE PLAYS LIKE DXB

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NIKE : NO ONE PLAYS LIKE DXB

NIKE: LONDON YOUTH GAMES

Nike Believe

NIKE : BRASILEIRAGEM

NIKE DUBAI: WE PLAY DXB

Tilda Swinton & Gentle Monster cinematic collaboration directed by Erik Madigan Heck

The Nike Pro Hijab

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