About me

I'm a Project Director and Executive Producer with over 20 years' experience delivering events, experiential projects, and audiovisual productions for global brands and cultural organisations.

I've worked across brand, agency, and production environments, which gives me a broad, practical understanding of how projects are conceived, commissioned, and delivered. My work often involves managing multi-layered productions with multiple stakeholders, international teams, and complex logistical or organisational requirements.

Alongside my role as founder of U LA LA, I've overseen projects across fashion, luxury, sport, and culture, working in markets including Europe, the Middle East, Asia, and South America. I'm used to bringing structure to ambitious ideas, aligning teams around clear objectives, and ensuring projects are delivered reliably from concept through to completion.

I work closely with directors, creatives, agencies, and clients, taking responsibility for delivery while maintaining a collaborative, solutions-driven approach throughout the production process.

James' achievements

Site Achievements

Top 25Events Director Top 25

5 Featured

Featured work

Work picked by the Creativepool editors for the homepage.

Mango Menswear Essentials FW25 x Casper Rudd

19 July 2026

Nike | What Are You Working On ? Alexia Putellas

21 July 2022

Give it up for the NHS

31 March 2020

NIKE : NO ONE PLAYS LIKE DXB

20 January 2020

The Nike Pro Hijab

7 June 2019

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