About me
B2B marketing leader with 25+ years of integrated marketing experience, delivering measurable growth across the construction, renewable energy, and sustainability sectors. Equally comfortable in the boardroom and on the ground, I bring a hands-on approach from strategic planning through to campaign execution, consistently delivering ROI-driven results.
Over the past five years, I have led multi-channel, data-driven marketing strategies that increased qualified lead pipelines by up to 45% year-on-year while reducing cost-per-acquisition through targeted optimisation. Proficient in HubSpot, Salesforce, Google Analytics, and marketing automation platforms, I leverage analytics to refine messaging, optimise spend, and improve conversion rates.
Recent Achievements:
- Go-to-Market Launch: Led the market introduction of a renewable energy software solution, exceeding first-year sales targets by 300%.
- Content & Collateral Strategy: Created thought leadership content and technical sales tools that supported all stages of the funnel, generating £15M+ in new sales opportunities over two years.
- Brand Transition & Alignment: Directed a cross-functional rebrand, uniting marketing, sales, and operations under a consistent visual and messaging framework, improving brand recognition in competitive bids.
Passionate about brand storytelling, lead generation, and integrating sustainability messaging into high-impact campaigns, I excel at bridging technical expertise with compelling narratives that influence decision-makers and strengthen market positioning.
Core Skills & Keywords: Strategic Marketing, Marketing Leadership, Digital Marketing, Content Marketing, Social Media, Brand Development, B2B Marketing, Lead Generation, Account-Based Marketing, Marketing Automation, CRM Management, Data Analytics, Event Marketing, Stakeholder Engagement, Campaign Optimisation, Copywriting, Sustainability Marketing, Competitive Positioning, Marketing Strategy.