About me

As the Co-Founder and MD of Wonder Vision, I jointly lead a team of talented creatives, FX technical directors, and 3D designers to craft original, visually stunning stories for global brands. Since launching Wonder Vision in 2010 after earning a degree in Product Design, I've been driven by our mission, to blur the lines between reality and imagination to tell otherwise impossible stories.

Our studio specialises in two key sectors: Product + Brand and Food + Drink, delivering creative, CGI and VFX for leading names such as ASICS, Ferrari, Kenwood, Triumph Motorcycles, Dyson, Unilever, Lucky Saint, OLIPOP, Chillys, Burberry, and Tiffany. We also craft CGI for top agencies like adam&eve, R/GA, McCann, TurnerDuckworth and VCCP.

I am hands-on, driving the creative and art direction to ensure every detail is meticulously crafted. At the heart of our process is exploration - the key to unlocking original ideas and pushing creative boundaries. My fascination with motion design and the power of visual storytelling drives me to create immersive journeys that captivate and inspire.

James' achievements

Site Achievements

Top 25

Judging

James Elderton has sat on the Creativepool Annual jury.

Annual 2025 Judge 3D

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