James Branding Designer


Storrington Cricket Club, based in West Sussex, required a new logo with a fresh approach, whilst providing a nod to their existing logo and their long history. The club, nicknamed The Swans, wanted to engage more with the local community and welcome younger members to their Cygnets team.

I designed the logo incorporating the signature icon of a swan, whilst targeting the broad demographic, with a traditional, yet modern feel. The raised head promotes forward thinking towards the younger generation, along with the curved neck symbolising the ā€˜Sā€™ in Storrington. The wide-spanning wings encourages the welcoming and inclusive nature of the club. The 19 visible feathers are a nod to the past, representing the 19 run victory in 1800 over a Sussex team.

The swan icon, was developed using the golden ratio method. The golden ratio is commonly found in nature and in man-made design, such as the Pyramids in Giza and the Sistine Chapel. When used in design, it can create aesthetically pleasing compositions. Our bodies and faces even follow the mathematical ratio.

The logo was selected and published in the 2022 edition of the LogoLounge book.


  • Storrington Cricket ClubClient
Annual 2022 ShortlistStorrington Cricket Club - Logo DesignBranding Project featured: on 23rd June 2022 Contributor:

James has been a Contributor since 30th June 2022.

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Storrington Cricket Club - Logo Design