About me

I believe in not talking in the 3rd person because it doesn't always carry emotional weight and let's face it without emotion you can't really get to know someone.

I believe in getting your hands dirty.

I started my career creating GIF banners, flash sites and Photoshop mockups. 12+ years later I still keep my hand in so I know what's really possible in the time we have and what emerging technologies might help. Right now I'm having a lot of fun with Cinema4D and Microsoft Kinect.

I believe in technology but I don't believe it's the answer; I believe it's a means to an end.

I believe in the idea. Without one you are all flash and no substance. All execution without anything to say. Your audience will get bored and ditch you.

I believe in storytelling. It's stories that breathe life into the idea.

I believe in breathtaking execution to give your idea you've sweated over the vehicle it deserves.

I believe in rolling up your sleeves and working with your team. Not rolling around in a big chair in a flashy office, going home at 5 everyday and leaving your team to die outside.

I believe in giving your team space. I've lead small and big ones from successful international pitches on global brands to smaller national jobs. Whatever size the job the principal remains the same. Trust them, let them grow and guide them when they need it, don't micro manage them.

I believe on working and working and working until you've explored absolutely every angle, every resource and morsel of research to find that fresh insight and big idea.

I believe in talking to the (wo)man on the street, for it is them that you are selling to.

I believe in selling after all that is what we are here to do.

I believe that if you look after the work it will look after everything else.

I believe if you got this far we should talk, there is nothing more that I enjoy than new experiences and challenges.

Specialties

Conceptualising for advertising, branding and identity, social media, user experience, rich media experiences, ideas that sell

Skills

Art Direction and Design, conceptualising for advertising, branding and identity, social media, user experience, rich media experiences, ideas that sell

Sector Experience

Business to consumer, Business to business, Automotive, FMCG, Telephony, Retail, Sport, Technology, Apps and mobile

Awards

B.A. (HONS) VISUAL COMMUNICATION MEDIA, Gold Ermis for Volkswagen Scirocco R Challenge, Gold Ermis for Life Orange Juice - Adopt an orange tree

Clients

BAA, Bank of Cyprus, Barclays, BBC, Ebay, Hugo Boss, InterContinental Hotels, KFC, Mitsubishi, Nissan, Orange, Pot Noodle, Sony Ericsson, Sony PlayStation, T-Mobile, Timberland, Triumph Motorcycles, Virgin, volkswagen