About me
Jake Fenton is a London-based food stylist, recipe developer, and art director with experience across editorial, social media, publishing, and advertising commercials. His portfolio includes collaborations with leading UK brands and publishers such as M&S, Ocado, Asda, Martini, BBC Good Food, and Penguin Random House.
Before specialising in food styling, he worked as an award-winning art director at top advertising agencies. Driven by a passion for creativity and gastronomy, he left the advertising world to train professionally at Leiths School of Food & Wine, one of the UK's most respected culinary institutions.
By combining formal culinary expertise with a background in creative direction, he brings a unique perspective to every brief. Whether developing recipes, styling food for commercial campaigns, or shaping editorial visuals, he delivers visually compelling content that tells a story and engages audiences.
Skills
Art Direction, concepting, Copywriting, Food Stylist, Recipe Development, Recipe writing, Scamping, styling, Visualising
Sector Experience
Film (Feature), Film (Short / Documentary), Food & Beverages, Magazines & Comics, Media, New Media, Newspapers, Photography, Point of Sale, Publishing, Restaurant / Café, Social Network / Community, Television
Awards
DMA Award Shortlist, Yuno Juno Freelancer of the year
Clients
Asda, BBC, BBH London, COOK, Marks & Spencer, Martini, Ocado, Penguin Random House, Popeyes, Sainsbury, Tesco, Waitrose
#5 Ranked Food stylist