About me

Senior Art Director and Graphic Designer with over 30 years of experience across creation, branding and strategic decision-making. I've worked in agencies, independent projects and building brands from the ground up, from concept to real-world execution.

I was a co-founder and managing partner of a textile company for over two decades, leading operations, marketing, branding, art direction and people management. That experience shaped how I work: creativity must perform, not just look good in a presentation.

I've led projects for global and national brands, developing visual identities, campaigns, strategic presentations, digital content and printed materials. I bring creative vision, method, strong visual culture and business awareness, a rare but necessary combination.
I believe design is a decision, not decoration.

A good idea is one that survives the client, the deadline and reality.

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Jairo's work

Me, Myself and AI (Coolaz)

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