. . .

About me

My experience spans across 25 years of storytelling as an art director, copywriter, player/coach, creative director, and ECD conceptualizing earned, digital, experiential, and traditional multi-media campaigns for Fortune 500 companies. That was the brief bit.
What I believe makes effective and great creative work is being part of a team that also believes that it all begins by defining what our clients are providing, and not just what they're selling. I've got a few strange looks when I've asked that question.
So, I give them an example. Let's go with Jeep, which I spent many years working on. I explain that though we were selling 4x4 vehicles, what we were actually providing to people was freedom. For most, it clicks right away with a "Your right. Absolutely right." That's the insight that we built the Jeep brand from which made it famous. I live to try and make brands famous. Into proverbial rock stars. I try hard.

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Jaime Perry Follows

Sam Hennig

Creative Strategist, SomethingBig

United Kingdom

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IllustrationZone

Netherlands

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Marc Sumner

Photographer, Liverpool Football Club

United Kingdom

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Benjamin Pedrero

ECD, BBDO Mx

Mexico

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25

Seventeen

United Kingdom

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Tim Lord

Artist, Tim Lord Art

United Kingdom

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Ginger Fox Studio Ltd

United Kingdom

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Dan Ayris

Midweight Graphic Designer, Whistlejacket London

United Kingdom

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Jessica Brinham

People Manager, Fire Without Smoke

United Kingdom

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Brian Murray

Chief Creative Officer

Canada

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Alejandro Di trolio

Chief Creative Officer, Cheil Worldwide

Spain

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Esteban Pava

Producer, Freelance

United States

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Cam Blackley

Chief Creative Officer

Australia

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Alan Barker

President, Infinite Discs

United States

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Kelly Bayett

Creative Director, Barking Owl

United States

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United Kingdom

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POLITICO

Belgium

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Aleksandar Nikolic

Head of Digital, Foster + Svensson

Serbia (Republic of)

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Jasmine Lawrie

Product Photographer, Jasmine Lawrie Photography

United Kingdom

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Charis Tsevis

visual designer, Tsevis Visual Design

Cyprus

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