About me

I bring over 30 years of experience in the creative industries, spanning advertising and marketing, where I have worked as a creative design professional across design agencies, in-house marketing teams, freelance projects, and the charity sector. Alongside this, I have developed strong expertise in digital marketing, contributing to the growth and visibility of brands through creative strategy and execution.

I have also been part of award-winning franchises, where I led creative and marketing teams to deliver high-impact campaigns, strengthen brand identity, and drive measurable results by leading the e-marketing across Nationwide and expanding across international branches.

Building on this foundation, I have extensive experience in designing and developing digital and blended learning solutions within complex and regulated environments. I collaborate closely with subject matter experts (SMEs) and operational leaders to scope, shape, and deliver impactful learning experiences that align with organisational goals.

I have a strong track record of maintaining and optimising digital learning content to ensure it remains engaging, effective, and up to date. My experience includes contributing to and leading project activity related to learning, digital content, and organisational change, supporting successful delivery from concept through to implementation.

I am passionate about exploring and adopting emerging AI tools to enhance learning design and delivery, including platforms such as Synthesis AI, to create more engaging, personalised, and effective digital learning experiences.

I work confidently within established design standards, templates, and quality assurance processes, ensuring consistency and high-quality outputs. I also have hands-on experience using Learning Management Systems (LMS) to maintain digital learning, both independently and in partnership with systems teams experts.

Skills

Email Marketing, Graphic Design, Marketing, UX/UI, Web Design

Sector Experience

Advertising, Creative Services, Design, Marketing, Recruitment