About me
Transitioning into Product Design after 10+ years in advertising, where I led brand
campaigns, product launches, and customer-focused initiatives for leading brands.
My background in consumer behaviour, business strategy, and problem-solving
helps me create user-centered digital experiences. Combining this experience with
UX research, UI design, wireframing, prototyping, and design systems, I design
intuitive and scalable products that balance user needs with business goals.
Skills
adobe illustrator, adobe photoshop, Art Direction, Branding, Creative Direction, design systems, design thinking, figma, Information Architecture, interaction design, Product Design, prototyping, usability testing, user research, user-centered design, UX/UI, wireframing
Sector Experience
Advertising, Automotive, b2b marketing, Branding, FMCG, Food & Beverages, marketing communications, mobile applications, Pet Care, Product Design, UX/UI Design
Awards
Clients
7up, All Out, Cargill, Dabur, Doublemint, ExxonMobile, Ford, HCLTech, McCain Foods, Mirinda, Pedigree, Quaker Oats, Snickers, Whiskas, Zandu