About me

As an experiential marketing and brand activation professional with 4+ years of experience driving luxury retail strategy, in-store production, partnership development, and high-touch client engagement.

With a . in Marketing from Xavier University and an .S. in Fashion Merchandising & Retail Management from LIM College, I bring both analytical strategy and creative execution to every project. My career spans luxury clienteling, event production, and brand development—providing myself with a profound comprehension of how experiential moments translate into revenue, loyalty, and long-term brand equity.

While at Scanlan Theodore, I conceptualized and executed in-store activations, cultivated strategic partnerships, and curated elevated styling experiences that deepen client retention. Previously at Michael Kors, I produced collection-driven events, led retail activations, and developed content that connected product storytelling to measurable sales growth. I also had the opportunity to support NYFW programming and emerging designer marketing initiatives, strengthening my ability to operate in fast-paced, culturally relevant environments.

My work lives at the intersection of fashion, lifestyle, culture, and community. I am particularly passionate about immersive brand moments—whether through curated events, product launches, hospitality-driven experiences, or collaborative activations—that feel intentional, sensory, and shareable.

I thrive where creativity meets structure: translating vision into execution, aligning cross-functional teams, and ensuring every detail reflects the brand narrative.
Currently seeking opportunities within fashion, food, or lifestyle brands where I can help support and or produce elevated experiential campaigns, strategic partnerships, and meaningful brand moments to bring community.

Skills

Brand Stategy, Business Analysis, CRM, Event Management, Experiential Marketing, Hospitality, Visual Merchandising