About me

As the Studio Director at Two Circles, I've spearheaded the transformation from a data-driven business to a multi-award-winning creative studio, partnering with top sports clients like Amazon, EA Sports, the Premier League, and Wimbledon. Since Two Circles acquired LiveWire Sport in 2022, I've propelled our reputation, delivering groundbreaking work such as the animated YouTube Kids series Blade & Bounce for Wimbledon and hero content for EA Sports' FC Pro launch.

As a core member of the leadership team, I drive our approach to new technologies and creative strategies, and I'm a published thought leader on AI integration. I'm deeply committed to nurturing diverse talent, having recruited several team members from our Diversity in Sports program. Under my leadership, our Studio team has grown from 22 to 42 creatives since 2022, adding prestigious clients like Formula E and EA Sports to our creative roster. Additionally, I co-founded Two Circles Labs, an internal creative community designed to foster creativity and experimentation with new technologies and thought leadership.

Skills

Brand / Logo Design, Brand Stategy, Campaign Planning, Client Services, Content, Creative Direction, Digital Marketing, Digital Strategy, Graphic Design, Marketing Strategy, Project Design, Storyboarding, Team Management, Visual Layout

Sector Experience

Advertising, Design, Marketing, Sports

Awards

Sport Industry Next Gen Leader 2018

Clients

AELTC, Amazon Video, EA Sports, ECB, Formula E Operations Ltd, MCC, Premier League, World Rugby