About me

I've spent my career helping brands in sport find their voice and tell their stories in ways that resonate.
As Studio Director at Two Circles, I've led the growth of our creative studio, shaping a team that blends data-driven thinking with world-class content and design. Our focus is on making work that feels as powerful as the moments it represents — whether that's in film, social, branding, or beyond.

My background spans creative strategy, brand development, and content innovation, with a particular passion for where technology meets storytelling. I've been fortunate to work with some of the biggest brands in sport, building campaigns and content that connects with audiences in a meaningful way.

In 2018, I was recognised as one of Sport Industry Group's 30 Under 30 NextGen leaders, and more recently, I was named one of Creativepool's Top 25 Global Studio Directors. But what drives me most is helping great ideas come to life and supporting the next generation of creative talent in our industry.