The concept was to create a retro-futuristic environment in order to extend and augment the campaign’s strong aesthetics.
The client needed a strong personality and recognizable soundtrack for its first global campaign.
The concept was to create a retro-futuristic environment in order to extend and augment the campaign’s strong aesthetics. ADYEN was supposedly to be seen like an imaginary trip to an utopian future where technology integrates smoothly and positively with the contemporary.
We have been in charge of audio as a whole: music composition, music production, lyrics, sound design, mix & mastering.
The track was inspired by 60’s lounge Italian music, from Morricone to Bruno Nicolai, read in a contemporary and futuristic way. Using retro synths both for the music and sound design over crazy and playful pitched vocals.
In each video we can hear this concept decline to the different aesthetic and concept (as in Curry, the client wished to give a little Indian twist).
Direction: Mathery (New York City)
Production: 1stAve Machine (London)
Agency: Achtung! (Amsterdam)