. . .

About me

Great creative work is never the result of one discipline alone. It happens when strategy, storytelling, technology, and exceptional people come together with a shared purpose.

As an Executive Producer, I specialise in bringing those elements together, building the teams, partnerships, and production frameworks that transform ambitious ideas into meaningful experiences.

My career has been shaped by a belief that production is about more than delivery. It's about creating the conditions for creativity to thrive while ensuring every project delivers real value for clients and audiences alike. From global campaigns and branded content to animation, motion design, immersive experiences, and emerging technologies, I enjoy turning complexity into clarity and ideas into execution.

Today, I'm particularly focused on the evolution of creative production through AI. I see artificial intelligence not as a replacement for creativity, but as an opportunity to enhance collaboration, streamline workflows, and enable creative teams to focus on what they do best: solving problems, telling stories, and creating work that resonates.

I enjoy building long term partnerships with brands, agencies, studios, and creative talent who share a passion for innovation, quality, and continuous improvement.

Whether launching a global campaign, scaling creative operations, or exploring the next generation of production workflows, my goal remains the same:

Create exceptional work with exceptional people.

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graphic designer, art director

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Audiovisual

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1HQ Brand Agency

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Saatchi & Saatchi Greater China

China

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MullenLowe China

China

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Andrea Sánchez

Photographer and Retoucher

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SocialChain

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Tony Connor

New York Ex Creative Director, Bulletproof

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Daniel Bonner

Global Chief Creative Officer, Wunderman Thompson

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Liam Gerrard

Illustrator

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Standard Chartered Bank

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Work

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Michael Eisenreich

Global Head of Bloomberg Studio, Bloomberg LP

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