About us

Fabulously British Clothing | University Outfitters

Jack Wills was launched in 1999 in Salcombe, Devon, designing British heritage-inspired goods for the university crowd. We continue to be influenced by the best of British, from our history and culture to sporting and country pursuits. We take pride in using the finest quality materials, techniques and design to deliver our distinctive connection between the old and new, epitomising what it is to be young and Fabulously British.

From the iconic British university towns of Oxford and Cambridge, the Ivy League campuses of Harvard and Yale, and the bright lights of Hong Kong, Jack Wills is travelling the globe proudly planting the Union Jack at over 60 stores and counting.