About me

Jacina is a creative leader who believes the best ideas don't just get seen, they are felt. As a Senior Creative Director, she builds experiences at the intersection of culture, sport, and storytelling, transforming concepts into moments people remember long after the lights go down.

Over the course of her career, Jacina has helped bring bold ideas to life for brands including Mastercard, Hello Sunshine, Gap, LG, Truist, GE, NYX, and Sun Day Red. Her work has spanned some of the world's biggest stages and cultural moments, including the NCAA, NFL, MLB, the Grammys, League of Legends Worlds Championship, and the FIFA Club World Cup.

A collaborative leader at heart, Jacina is known for bringing people together, from clients and partners to creative teams, creating an environment where ideas can take shape and grow. She's especially passionate about mentoring and leading junior creatives in ways that help them feel confident, supported, and empowered to do their best work.

Based in Brooklyn, Jacina finds inspiration outside of work through live music, time at the pottery wheel, and exploring new places whenever she can.

Work
Articles
Achievements
Activity

Jacina's achievements

Judging

Jacina Serbalik has sat on the Creativepool Annual jury.

Annual 2026 Judge Design Agency of the Year

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