About me

Izaak Flanders is Creative Director and Partner at Boo Agency, with nearly a decade of experience crafting campaigns for some of the world's most recognisable brands. With a background in performance and conceptual art, he brings a distinctive perspective to creativity, one rooted in storytelling, emotion, and cultural impact.

He has built a reputation for delivering campaigns that resonate deeply, combining bold ideas with strong narrative to connect on a human level. At Boo, Izaak has played a key role in shaping the agency's output and partnerships, leading work across some of the biggest names in entertainment. His projects often bridge worlds, blending gaming and culture through collaborations spanning titles like Stranger Things, Microsoft Flight Simulator, Indiana Jones, and Formula One.

Beyond his client work, Izaak has contributed to the wider creative industry as a judge for awards including the LBB Immortals, and continues to establish himself as a forward-thinking voice in creativity.

Based in London, he works alongside Managing Director Jack White to grow Boo as a leading independent agency. His approach is grounded in a belief that fearless thinking is the foundation of great work. For Izaak, creativity cannot thrive in an atmosphere of caution. He champions a culture where teams are encouraged to be bold, to experiment, and to embrace failure as part of the process.