About me

With over 15 years of experience in design leadership, Ivaylo Gogov has developed a deep expertise in product design, interaction design, automotive HMI, and 3D design and animation. Throughout his career, he has focused on creating user-centered solutions that have made an impact across industries, working alongside renowned global companies and organizations.

Over the past decade, Ivaylo has become a prominent expert in the automotive development sector, as well as in real-time SaaS and PaaS product solutions for global industry leaders.

Between 2017 and 2021, Ivaylo established and led a team of 15 professionals at Visteon, driving the development and delivery of major programs such as the Mercedes Benz User Experience (MBUX), Nissan Ariya, Nissan Aura Nismo, Nissan Qashqai, Nissan X-Trail, Mitsubishi Outlander PHEV, and multiple EV models launched between 2020 and 2025. He also contributed to the Nissan Z and Infiniti QX60.

A standout achievement in Ivaylo's career was leading the development of the Nissan Ariya, including the creation of the Pro Pilot advanced driver-assistance system (ADAS), designed and implemented entirely based on his 3D concept. The Nissan Ariya remains a benchmark in innovation and design.

Currently, Ivaylo is a member of the SAP Labs Bulgaria team, where he leads and contributes to key SAP BTP products. He drives innovation, enhances operational efficiency, and shapes the future of enterprise solutions while delivering impactful results at scale.`

Skills

3D Design, Animation, Branding, Creative Direction, Management, Motion Graphics, Product Design, Product Development, UX/UI, Visual Effects

Sector Experience

Animation, Automotive, CGI / 3D, Design, Interactive, Production, UI / UX

Clients

Adidas Germany, Allianz Global Assistance, Coca-Cola, Coca-Cola Hellenic, Digital Development, Medientools, Mercedes Benz, Saint-Gobain, Visteon