In advance of the return of I’m A Celebrity… Get Me Out Of Here! Ant & Dec travelled
onboard HMS Bushtucker, through the high seas, making their way to Australia.
Filmed entirely on green screen, the boys faced an arduous journey with all that the ocean could throw at them: sharks, storms, tropical seas, icy waters... but which way they went, and what surprises they faced on their journey, was decided entirely by viewers.
In a UK Broadcast first, ITV let viewers choose which way Ant & Dec went on their adventure to
Australia. Fully integrated with the I’m A Celebrity app, viewers voted in their hundreds of thousands to help Ant & Dec navigate their way there.
The campaign is one of our highest on record for awareness, likability and intention to view.