About me
I'm an Executive Creative Director and Brand Architect with more than 10 years of experience creating premium brand identities, visual systems, and creative direction for consumer brands, lifestyle companies, and global organizations. I specialize in transforming business strategy into distinctive visual identities that connect with people and elevate brands.
Throughout my career, I've led branding, art direction, packaging design, editorial photography, and integrated visual campaigns for companies including PepsiCo, Empresas Polar, Movistar, and other leading consumer brands. My work spans everything from developing complete brand identity systems to creating launch campaigns, retail experiences, and digital ecosystems that deliver a consistent and memorable brand experience.
As Co-Founder and Executive Creative Director of Brand Architecture Studio, I partner with founders and marketing leaders to translate strategic positioning into visual identities that are timeless, differentiated, and commercially effective. I believe great design is more than aesthetics it's a strategic business tool that helps brands build recognition, trust, and lasting meaning.
Sector Experience
Branding, Design, Media, Social Network / Community
Clients
BBDO, Gatorade, movistar, PepsiCo