ABOUT

To celebrate the launch of the new Samsung Galaxy S8, we partnered with UK rock gods, Royal Blood; pushing beyond best practice in deal structure, VR innovation and platform use, to deliver a truly differentiated and democratized launch campaign for both brand and band.

Working with Royal Blood at the most precious moment of a new album cycle; their Global exclusive live return, 3 years after a genre-busting debut album and a first chance to watch them play tracks from the new record anywhere in the world.

Alongside award winning Director Sam Wrench, we created a mind-blowing infinity stage to celebrate the mind-blowing infinity display on the new S8, and a metaphor for the infinite possibilities the new phone allows.

The show was simultaneously live streamed in 4K 360, across YouTube (including a first ever homepage masthead takeover in 360), Facebook and Periscope (first ever in 360).

RESULTS
- 1M+ live views (double target)
- 8.6M views & 3.5K shares of VOD on Samsung UK Facebook page
- 95M media impressions
- 34% of UK interest users reached in less than 24 hours
- 33% increase in positive sentiment (vs Samsung UK average)
- #1 performing content campaign in Samsung UK history