Iris London

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The Colonel's Club is KFC's innovative national loyalty scheme, serving over 800 restaurants in the UK with a promise to give its members more than just points, but real value.
 
In the lead up to the wedding of Prince Harry and Meghan Markle, we saw an opportunity to maximize this value, offering KFC loyalists something to celebrate the big day with.
 
Introducing the ‘Kentucky Fine China’ Royal Bucket - the perfect marriage of the finest English china and the fine flavour of the American South. Crafted with love from English fine bone china in Stoke-on-Trent, the home of English pottery - making the iconic bucket even more iconic.
 
With a limited release of just 25 buckets we set up a competition exclusive to Colonel’s Club members which ran in the week leading up to the wedding.
 
Finally, to celebrate the Royal Wedding day itself, we created 50 limited edition, specially-designed cardboard commemorative buckets, only available from KFC’s Windsor branch on Saturday 19th May.

RESULTS:
- 102,911 competition entries, with 77K in the first 24 hours
- 1.1 competition entries every second in the first 24 hours
- 24,000 new Colonel's Club members
- Coverage from national & international titles (incl Fox News, USA Today, The Sun, Mashable & The Independent)


Date created: May 2018 2018-05-01T00:00:00+0100
Date published: 15 February 2019 2019-02-15T18:12:10+0000

MADEIT CREDITS

Annual 2019 ShortlistRoyal BucketPackaging Project featured: on 29th May 2018 Contributor:

Iris has been a Contributor since 19th January 2017.

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Royal Bucket

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