About me

I built my experience in communication, graphic design, branding and art direction working for 6 years for a few London-based companies, in the fashion, luxury, food and music industries. Being the in-house designer I was responsible for both design and production processes, providing creative assets and solutions, but also choosing suppliers, materials and print finishes and art directing external collaborations (photographers, visual merchandisers). Working closely with other departments in the creation of marketing material, campaigns and initiatives, I learnt how to listen to other people's input and how to manage multiple processes at the same time as well as junior members of staff.

In my previous roles I acted as a brand custodian, communicating the brand personality, and contributing to its development; I am currently a freelancer, and what I really like about my job now is the opportunity to create, with each client, a new imagery and to shape a new visual system.