About me

Irene Triendl - B2B Content Marketing Strategist

What I do:

I help B2B companies figure out what to say, to whom, and in what order - so

they can build a strong content brand, gain trust, and generate leads. ( B2B

technology is my strong suit. I've got over 4 years experience working

exclusively in that field.) I do:

● Strategic positioning - I build a unique proposition for your company

based on a thorough investigation of your company, your product,

your market, and your audience

● Marketing and messaging strategy - I define your key messages

and a hierarchy for them

● Content planning - I build editorial calendars and content campaign

plans: messaging, pieces, formats, nurture flows (not media planning)

● Copywriting - I've got over 10 years experience writing relevant,

creative copy that gets read; I can help you find your brand's tone of

voice and train your people to become better writers

● Two languages: English and German

What I don't do:

● I'm not a designer. I can't draw, sketch, or design a website - but I

have worked with print and digital designers throughout my career.

I'm happy to brief and bounce around ideas with yours.

● I'm not a growth marketer or marketing automation specialist, but

have worked with some of the best. I'm eager to align with the person

who runs your systems so we can get our goals straight.

What I believe in:

● Defining your goals: A lot of marketing fails because the goals of a

piece or campaign get muddled somewhere along the way. Let's define

our goals at the outset, then find a way to measure performance. It's the

only way we'll be able to find out what sticks - and do more of that.

● Respecting your audience: B2B decision-makers are super-smart

professionals who've been around the block. They smell drivel from a

mile away, and they don't want to feel they're being sold to. That's why

the best marketing doesn't feel like marketing - but is made of rock solid

expertise and brings genuine value to your audience.

● A confident tone of voice: 98% percent of all B2B content is dry,

anaemic, and sounds like it's had a confidence by-pass operation. I

believe the only way for B2B companies to stand out is by sounding like

human beings, daring to address the things that matter, and having some

fun, too.

● Leading with why . We're all sick of business "thought leaders" quoting

Simon Sinek left and right, but he's got a point. If a company can't

connect what it does to why that matters, your audience will inevitably

ask: "so what

● Investing in design. I'm the biggest believer in the power of new ideas

and fresh language. But we all respond to images and colours first. So if

we've figured out something good to say, let's make sure we present it to

your audience in an accessible and friendly way.

Examples of my work:

I've worked for a few big names in B2B and many more that you won't have

heard of. Most of the campaigns and pieces would need a bit of context to make

sense to you.

If you like what you've read so far, drop me a line , and I'll send you some

examples that are relevant to your industry, and what you're trying to do.

Skills

B2B, Content, content marketing, content strategy, Copywriting, Creative copy, Creative Direction, Digital Strategy, Editing, messaging

Sector Experience

b2b services, B2B technology, Cloud, Information Technology, SAAS, startups

Clients

acxiom, Conduent, informatica, LeasePlan, liveramp, Moravia, privitar, Sprint, Xerox