. . .

About me

Irene Ashu is a Director, Choreographer, and Creative Director/Producer. Since moving to Los Angeles in 2015, Irene has worked with an array of artist such as SZA, Lady Donli, P!NK, Superfruit, Nicki Minaj, Jennifer Hudson, David Guetta, Afrojack, DJ Carnage, WIZKID, Fanny Neguesha, AlunaGeorge, Chris Brown, Big Sean, Jeremih, SHIN, Carrie Underwood, Little Mix, Beba Rexha, MAJOR LAZER, and more. Most recently Ashu directed, wrote, and casted Serena Williams most recent commercial campaign "S... is For Story". Ashu most recent pilot "Hamsters Manifesto" was just picked up by indie musee SCA. The 8 episode series is expected to be released fall 2019.

Beyond The Present:

Ashu has worked as a director, choreographer, and producer for notable brands such as Apple (XQ Super School Special), Sony, Google, Android, LG, Toyota "Style Never Goes Out Of Style", Irvine Auto Center, Coolhaus Ice Cream, Under Armour, Hollister "Carpe Now", and The Late Late Show With James Corden.

From studying in Tokyo To Rio To Paris, Irene has developed a notable style of commercial/TV/ Film direction & music video direction/choreography. As a creative director Irene has designed concepts and directed videos for companies such as R.SHEMISTE, Museum Of Neon Art, Sadie Jane, and PUMA. A career highlight was when Irene had the privilege of performing with P!NK for her Michael Jackson Video Vanguard performance on MTV. It was a monumental moment as choreographer and movement director.

Ashu has studied and work with many directors including Hannah Lux Davis, Colin Tilley, Georgia Hudson, Hamish Hamilton, Raj Kapoor, Daniel Czerni, Tony Testa, The Golden Boyz, Olivier Cassamayou, Marc Klasfeld, Cleon Arrey, I COULD NEVER BE A DANCER, Jesse Orrall, Andreas Nilsson, Ken Whittingham, Dave Free, SZA, Pete Ireland, Jimmy Marble, Vallee Duhamel, Karis Zariffa, Sing J. Lee, and Jake Wilson.

Beyond Her Work,

Irene is Cameroonian activist and the owner of Dance For A Cause. Dance For A Cause is non-profit that gives underprivileged children & teens the opportunity to learn about jobs like directing, choreographing, producing, and more. Cameroon is heavily male dominated industry and Ashu hopes to open doors for more women (Non-Binary & Binary) that want to pursue careers in art. Ashu hopes to continue on her current path and eventually direct a feature film. Irene is currently based in Los Angeles & Paris, France.

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Irene Ashu Follows

IONS DESIGN

United Arab Emirates

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Alastair Hutchison

Creative Director, TMW Unlimited

United Kingdom

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Africa

Brazil

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Ed Brooke

Head of Leith, Leith

United Kingdom

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Veronica

Art Director and Illustrator

Italy

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Daniel Borja Balana

CREATIVES | 3D DESIGN - Events & Exhibitions

Philippines

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Lyndsey Green

Concept Artist

United Kingdom

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Paul

Post Production Technical Manager, WWF UK

United Kingdom

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Gavin Keith Hough…

United Kingdom

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MPC

United Kingdom

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Brandality

United Kingdom

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AnalogFolk

United Kingdom

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Plunge Creations Ltd

United Kingdom

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Joseph Melton

Creative Director

United Kingdom

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Bart

Motion Designer/Art Director, BartMiko Ltd

United Kingdom

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David Venon

Freelance art life coach/artist

United Kingdom

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Luigi Mussardo

Unreal Engine Lighting & Technical Artist, Blue Milk Media Limited

Italy

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Jerome

Senior digital/print/motion designer, Video Editor

United Kingdom

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Dulux

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