About me

Things about me: Creative since 1984 (my first draw I made was at 3 years old). Art director since 2004. Hungry for prizes. Eager to learn.

Things I've done this far: 2006 - now Part of the new business & pitch team at BBDO's. The first person to go when you need an advice concerning fashion and small dogs, cooking and French, and also French cooking. Traveling and learning foreign languages.

Clients that have trusted me in the last 2 years: Pepsi (choreo 2007/2008), Mars brands: Snickers (won the pitch with TBWA), UB's, Mars delight, Whiskas, Scandia (packaging)

How I helped them: worked from concept to implementation on 360 campaigns (print, outdoor, web, TV, events, unconventional media & anything else you can imagine) and branding (naming, corporate identity, packaging, POS). Freelancing on weekends on illustration/ fashion/ jewelry design/ lighting design 2005 art director at Scala/JWT.. Took good care of: Kraft (Jacobs), Nestle (Kit Kat and Joe), Vodafone Did the same things as in BBDO just not very good. 2004 Junior art at a bunch of smaller agencies I did not find very exciting. Learned about advertising while working on Knorr, JTI, Rehau

Things I learned in school: Graphic design at the University of Arts and Design. Bachelor degree Fashion design/ fashion illustration at the University of Arts and Design

Work
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Ioana's work

Ioana Sandru Portfolio

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