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Whirlpool needed an exhibit environment that could bring several appliance brands together in one space, while still giving each brand its own identity and story. The booth had to support product displays, live demonstrations, meetings, and a clear visitor flow within a busy show floor.

The approach was to create a cohesive multi-brand experience where guests could move through different brand areas without feeling disconnected from the overall Whirlpool environment. Each space was designed with its own purpose, from product storytelling and demos to more focused conversations with the team.

InterGlobal Exhibits (IGE) supported the project through design development, fabrication, logistics, installation, and show services. The final exhibit combined architectural structures, branded materials, product displays, lighting, and demo areas to create a space that felt polished, functional, and aligned with the way Whirlpool needed to show up at KBIS.

The result was a strong show floor presence that helped Whirlpool present its brands clearly, guide visitors through the space, and create better opportunities for engagement and business conversations.