About us

Interbrand has been the world’s leading brand consultancy, for over 40 years - having pioneered iconic work and forged many of the brand building tools that are now commonplace.

We know that in an age of unprecedented abundance of choice and speed of innovation, customers’ expectations are moving faster than businesses. While incremental change is still essential, it’s no longer sufficient. It takes bold moves to leap ahead of customers and competitors. We call them Iconic Moves.

In collaboration with many of the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.

Our highly influential Best Global Brands valuation and award-winning Brandchannel news site are resources to our clients and the industry, providing proprietary data for our role as client partner and commentator. We have published 18 books on brand. Through our own Academy, we aim to be the most accelerated learning environment in the marketing world.

Interbrand is part of The Brand Consulting Group of Omnicom Group Inc. (NYSE:OMC).

Interbrand's articles

The Power of Great Design in Retail: From In-Store Displays to Shopper Experiences

Best Big Brand Rebrands of the 21st Century

The Evolving Role of Loyalty Programs in 2025 and Beyond

From California to Chelsea: DoorDash acquired Deliveroo, but what does that mean for the culture of food delivery?

Bold Vision Big Risks and Building the Future of Creative #GettingToKnow Fura Jóhannesdótti

Is the ‘Dumb Money’ movement really so dumb?

The best breakthrough brands of 2023

World Cup 26 branding: Own goal or top bins?

#GettingToKnow Mike Knaggs, ECD at Interbrand

What the latest controversial tie ups can teach brands about collaboration

The rebranding job that every brand agency in the US wanted | #BehindTheBrand

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