About us

Interbrand has been the world’s leading brand consultancy, for over 40 years - having pioneered iconic work and forged many of the brand building tools that are now commonplace.

We know that in an age of unprecedented abundance of choice and speed of innovation, customers’ expectations are moving faster than businesses. While incremental change is still essential, it’s no longer sufficient. It takes bold moves to leap ahead of customers and competitors. We call them Iconic Moves.

In collaboration with many of the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.

Our highly influential Best Global Brands valuation and award-winning Brandchannel news site are resources to our clients and the industry, providing proprietary data for our role as client partner and commentator. We have published 18 books on brand. Through our own Academy, we aim to be the most accelerated learning environment in the marketing world.

Interbrand is part of The Brand Consulting Group of Omnicom Group Inc. (NYSE:OMC).

Interbrand's articles

#techtuesday: smart jerseys, more Uber news, a loyalty program for dogs, the dyson electric car and more

Cannes Lions 2017: The Inaugural Creativepool Influencer Lunch

Interbrand announces breakthrough brands of 2017

Rebrand Roundup: Charities, Countries, Ceramics, The Lad Bible and other stories

Rebrand Roundup: Last.fm, Alan Turing, E-Cigs, Popcorn and other stories

Rebrand Roundup: Mozilla, the London Symphony Orchestra, Juventus and other stories