About us

We’re INNOCEAN.

We’re named after a belief––not a founder’s name––that there is an oceans’ worth of innovation to explore. In fact, the ocean is still 95% unexplored (it's true, just Google it). We see the same vast opportunity in our world to revitalize brands and connect them with modern consumers in more meaningful ways. Most importantly, we believe that creativity will always lead the exploration for ideas that can transform businesses and shape the fortunes of brands.

We go beyond [ THE ASK ]
We don’t stop at [ ADVERTISING ]
We don’t follow [ CONVENTION ]

We subscribe to the idea that stepping back can actually help move things forward. And we’ve built a culture of curiosity that never stops thinking, asking and exploring the world around us.

Our guiding principle is “The further you go, the more you find.”

Philosophy & Competitive Advantages
We're driven by the belief: "The further you go, the more you find."

Our Explorers Code is broken into eight pillars, each one foundational to the agency’s explorer spirit:

Make Things That Make Noise
The most effective media is shared, not bought. Create the project so killer you’ll overhear strangers, say, “Did you see this?”

Never Not Doing
Opportunity is out there, and it doesn’t need a brief. Proactivity is the mark of gifted makers, and success is the result for our clients.

Think Big, Act Small
No matter how big we grow, in our hearts we stay small, scrappy and embrace the hustle.

Creative Focused, Science Informed
When our ideas are backed by data, research, AI and insight, they resonate and become more effective.

Fear Now, Fame Later
Though it may be scary at first, inspire clients to think bravely and behave boldly. The initial discomfort of a big idea will soon be eclipsed by the overwhelming success of it.

Brave Every Wave
Challenges and obstacles come in like tides. When we brave them together, we find our rhythm in discovering unique growth and innovation opportunities for our clients and team.

Care The Most
We operate well as a team but operate even better as individuals who all feel responsible for the team’s success.

Kindness At Our Core
We support the success of everyone through mentorship, opportunity, investment and diversity efforts. We are good citizens that strive for a positive impact in our many global communities.

Network Description
INNOCEAN USA is a subsidiary of INNOCEAN Holdings Inc. Our network of agencies includes Canvas Worldwide (Media Agency), Wellcom Worldwide (Digital Services) and David&Goliath (Creative Agency).

BRAND + RETAIL
Big branding efforts help our clients set the future of their companies and drive long-term growth. But most of our clients don’t have the luxury of focusing on just the future, they also need to sell their products or services now.

That’s why we have become experts at both brand and retail. Everything we do, whether it be a Super Bowl spot or a regional sales banner, is created with craft. This attention to detail and focus on execution, infused with powerful brand storytelling, creates both immediate and long-lasting impact. And it works. It’s helped our largest client, Hyundai, increased brand consideration (long- term value) by 45% while driving sales up 85% and market share up 70% in just a few short years.

Skills

Advertising

Sector Experience

Not set

Awards

Clios - Silver, Digiday Award, Effie\'s - Silver, LIA Award - Bronze, LIA Award - Silver, New York Festival - Finalist, One Show - Merit, Shorty Award, shots Award, Webby Award

Clients

Com2Us, El Pollo Loco, Genesis Motor Company, Hankook Tire, HiteJinro, Hoag Hospital, Hyundai Motor Company, KIA Motors, LG Global, Signature Kitchen Suite, Supernal, Taylormade Golf, UC Davis Health, Wienerschnitzel

Trade Associations

American Association of Advertising Agencies (AAAA), Black@