INNOCEAN Berlin
Berlin
ABOUT
When you’re driving and suddenly need to hit the brakes, every millisecond counts. Having a
short reaction time can be the difference between an accident or just a near-miss. Fortunately,
the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you
fail to react on time. To illustrate how this feature works, we use a visual analogy that everyone
can relate to: dogs with bad reaction time.
AWARDS
Art Director’s Club - Merit
Cresta International Advertising Award
EPICA Award - Silver
One Show - Merit
MADEIT CREDITS
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Kia Motors EuropeClient
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Alessia BelliniBusiness Director -
Andrey ErshovPhotography -
Apaar SinghalCreative Interns -
Bruno OppidoECDs -
Gabriel MattarCCO -
José Filipe GomesCDs -
Martina TeuchnerovaArt Buyer -
Ricardo WolffECDs -
Sarah WaldoPhotography -
Zé AndersonPhotography -
Ricardo MoreiraPost-production -
Frederico LiviCreative Interns -
INNOCEAN Berlin -
Pedro LourencoCreative Director
